Trump Media Expands Into Fintech With Truth.Fi, Plans $250M Crypto Investment
Trump Media & Technology Group (TMTG), the parent company of Truth Social, is making a bold move into financial services and cryptocurrency with the launch of its new fintech brand, Truth.Fi. The platform, set to debut in 2025, will focus on investment products related to American growth, manufacturing, energy, and what the company calls the ”Patriot Economy.”
As part of this expansion, TMTG’s board has approved diversifying its $700 million in cash reserves, allocating up to $250 million into Bitcoin, exchange-traded funds (ETFs), and other crypto-related assets. The investments will be managed through Charles Schwab and will include both traditional and decentralized financial products.
A Strategic Shift Into Crypto and Finance
TMTG’s move into fintech aligns with its broader strategy of creating an independent ecosystem free from what it describes as ”Big Tech censorship and financial deplatforming.” The company has already ventured into free-speech social media and streaming services, and Truth.Fi marks its latest step into decentralized finance (DeFi).
”We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” said TMTG CEO and Chairman Devin Nunes. ”Developing America First investment products is a key part of protecting Americans from the threats of censorship, cancellation, and financial exclusion.”
Regulatory and Market Impact
The launch of Truth.Fi comes amid growing mainstream adoption of Bitcoin and digital assets, fueled by institutional players like BlackRock and recent policy shifts in the U.S. financial sector. Federal Reserve Chair Jerome Powell recently confirmed that U.S. banks can serve crypto clients, sparking increased market interest.
TMTG’s financial expansion follows the debut of Trump memecoin, which generated significant gains for the Trump Organization and its affiliates. With regulatory approvals pending, Truth.Fi is expected to go live in 2025, further solidifying TMTG’s push into the fintech and crypto space.
Featured image from: coinpedia.com