Samsung and Coinbase have announced a major partnership that enables over 75 million Samsung Galaxy users in the U.S. to buy, sell, and manage cryptocurrency directly through Samsung Wallet using Samsung Pay. The integration, which includes a free trial of Coinbase One, marks one of the largest consumer-facing crypto rollouts to date—and could be a turning point for digital asset adoption on mobile devices.
Crypto Access Now Built into Samsung Wallet
Starting this week, Galaxy users can:
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Buy crypto directly through Samsung Pay within the Coinbase app.
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Access three free months of Coinbase One, which includes:
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Zero trading fees on select assets,
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Priority support,
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Enhanced staking rewards,
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Exclusive partner offers.
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This rollout positions Samsung Wallet as more than just a payments app—it becomes a gateway to crypto finance, combining convenience with incentives designed to attract first-time users.
A New Era of Mobile Crypto Integration
Coinbase’s Chief Business Officer, Shan Aggarwal, called the partnership a strategic move to pair Samsung’s massive user base with Coinbase’s secure crypto platform. “Together with Samsung, we’re delivering the best value for people to access crypto—starting with more than 75 million Galaxy users in the U.S., and soon, globally,” he said.
The announcement comes as Coinbase pushes deeper into retail crypto access, following strong Q3 earnings and expanding product lines, including U.S. crypto futures tied to tech stocks.
What Is Coinbase One?
Coinbase One, normally priced at $29.99/month, offers a suite of premium features:
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Zero trading fees (excluding Coinbase Advanced),
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Account protection for unauthorized access,
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Higher staking rewards for supported tokens,
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Access to the CB1 crypto card for spending and earning in digital assets.
Bundling these features into Samsung Wallet makes Galaxy phones a full-featured entry point into the world of decentralized finance (DeFi), without needing separate apps or third-party tools.
Samsung Wallet: Expanding Its Role
Launched in 2022 as an upgrade to Samsung Pay, Samsung Wallet has evolved into a digital hub for payments, IDs, passes, car keys—and now, crypto. With Coinbase integration, Galaxy users can:
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View crypto balances directly in the Wallet app,
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Make crypto payments or peer-to-peer transfers,
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Manage digital identity and finances from one secure platform.
Drew Blackard, SVP of Mobile Product at Samsung Electronics America, said the move reflects how users rely on their smartphones for more than just communication. “With our Coinbase partnership, they now have a simple, secure way to access crypto from a trusted name in the industry,” he said.
Global Expansion on the Horizon
While the integration is currently U.S.-only, both companies have confirmed plans for a global rollout in the coming months. Analysts have compared this move to PayPal’s entry into crypto in 2020, which brought millions of new users into the market. If the Coinbase-Samsung partnership follows a similar path, it could introduce hundreds of millions of smartphone users worldwide to digital assets for the first time.
Featured image from: cryptoninjas.com