Charles Schwab Plans to Launch Spot Crypto Trading Within 12 Months
Brokerage giant eyes growing demand as interest in digital assets soars
Charles Schwab, one of the largest U.S. brokerage firms with over $10 trillion in assets under management, is preparing to offer direct spot cryptocurrency trading within the next 12 months, according to CEO Rick Wurster.
Speaking during the firm’s 2025 Spring Business Update, Wurster said Schwab is “on a great path” toward launching the service and expects the rollout to align with anticipated shifts in U.S. crypto regulation.
“With the changing regulatory environment, we are hopeful and likely to be able to launch direct spot crypto,” Wurster said. “Our goal is to do that in the next 12 months.”
The move is aimed at meeting surging client interest in crypto and expanding Schwab’s presence in the growing digital asset space. The firm already offers crypto-linked exchange-traded funds (ETFs), closed-end funds, and Bitcoin futures. Adding spot crypto trading would allow users to buy and sell actual digital assets like Bitcoin and Ethereum directly on Schwab’s platform.
Surging Interest, New Customers
Schwab has seen a 400% increase in traffic to its crypto-related web content in recent months, a sign of growing investor demand. Notably, 70% of that traffic came from new prospects rather than existing clients, Wurster said.
“As people in the industry are thinking about crypto, they’d love to work with a trusted brand,” he noted. “And we’re that firm.”
The planned launch is also part of a broader strategy to compete with platforms like Robinhood and Webull, which already offer direct crypto trading. Schwab’s established reputation and large client base could help bring more credibility and accessibility to digital assets.
Schwab-TMTG Partnership Adds to Fintech Push
Earlier this year, Schwab entered a partnership with Trump Media and Technology Group (TMTG) to co-launch a new fintech brand called Truth.Fi. The platform aims to offer a wide range of investment products, including ETFs, separately managed accounts (SMAs), Bitcoin, and other crypto-related securities.
As part of the deal, Schwab will serve as custodian and advisor for Truth.Fi’s investments and strategy. The agreement includes up to $250 million in approved investments, focused on sectors like U.S. manufacturing, energy, and other industries tied to the “Patriot Economy.”
The new venture marks Schwab’s continued expansion into digital finance, fintech, and alternative assets—positioning the company to play a key role in shaping the next generation of investing.
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