Australia’s self-managed super funds (SMSFs) held more than AU$1.05 trillion in assets as of June 2025, according to data from the Australian Taxation Office.
Now, Coinbase is targeting the country’s growing retirement investment market with a new crypto service designed specifically for SMSFs.
Coinbase Targets Australia’s Retirement Market
Coinbase’s Australian division has launched dedicated support for self-managed super funds, allowing trustees to gain exposure to cryptocurrencies through their retirement portfolios.
The company said the service includes customized onboarding for SMSF accounts, audit-ready reporting tools, and institutional-grade custody protections aimed at long-term investors. Coinbase added that the offering is designed to provide Australian trustees with a compliant and secure way to diversify into digital assets.
SMSFs are retirement savings structures that allow members to manage their own investments rather than relying on traditional retail or industry super funds. According to the Australian Taxation Office, the sector included more than 653,000 SMSFs and over 1.2 million members as of June 30, 2025.
The launch gives Coinbase access to one of Australia’s largest self-directed investment markets. However, trustees are still responsible for deciding whether crypto investments fit their fund’s strategy and risk tolerance.
Expansion Ahead of New Crypto Rules
The move comes as Coinbase continues expanding its operations in Australia after securing an Australian Financial Services Licence (AFSL).
In April, the exchange said the licence would initially allow it to offer crypto and equity perpetual products, with plans to later expand into futures, options, and other financial products.
The rollout also arrives ahead of Australia’s upcoming digital asset licensing framework. The Corporations Amendment (Digital Assets Framework) Bill 2025 passed Parliament earlier this year and received Royal Assent on April 8. The law is scheduled to take effect on April 9, 2027.
Under the new rules, crypto exchanges and custody providers operating in Australia will be required to obtain an Australian Financial Services Licence from the Australian Securities and Investments Commission.
Interest in adding crypto exposure to retirement products has also been increasing across Australia’s pension sector. Earlier this year, Hostplus reportedly explored potential crypto investment options through its ChoicePlus platform, although the proposal remains under review and would still need regulatory approval.
Featured image from: Cointelegraph.com